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Weddings really are a big company; a $72B market in america and $300B globally (IBISWorld, 2016)

Saturday, September 21st, 2019

Weddings really are a big company; a $72B market in america and $300B globally (IBISWorld, 2016)

The pre-wedding shopping experience is a fundamental piece of that company. Whether it’s shopping as a couple of for a wedding ring, spending a day utilizing the main wedding party to pick a marriage dress or groomsmen’s matches, or simply choosing that special present, shoppers expect high touch solution in-store—something that the retailer that is online can’t do.

Nonetheless, you will find headwinds in the forex market. Disruptors like lease The Runway, Blue Nile and Diamond Foundry are making online a vital element of all shopping experiences. With a bigger change in investing toward experiences over items on their own, today’s bride and groom likewise have more alternatives. Millennials are receiving hitched later on, and have now more income that is disposable invest. In this market that is increasingly competitive bridal stores must spend money on producing differentiated store experiences to raise consumer lifetime value.

At Brickwork, we’ve a handful of precious precious Jewelry and Luxury Fashion clients that provide in-store solutions into the Bridal category. We dove to the data and surfaced a couple of insights that our customers have found in regards to the Bridal shopper.

They start online

92% of shopping is nevertheless done in stone & mortar, but shoppers now begin their road to buy on line (ny instances, 2018). 64% of brides utilize Pinterest to get motivation (Brides, 2014). For example Brickwork consumer (a wedding ring merchant) driving more visitors into store assessment experiences meant recognizing the complete buying journey of band shoppers. (more…)